Spring Summer 2010 sees global fashion brand, Uttam London, combine modern prints with intricate handcrafted detailing to create a distinctive style, free-spirited, confident and individual. Showcasing three Key themes as focus throughout the entire collection; Vintage Romanticism, Nature and Retro Brights.
The in-house designed prints of bold abstract flowers and delicate butterflies work with proportion and scale to create an eclectic style, all united with the Uttam London signature attention to detail.
The 1920’s & 1930’s provide the foundation of creativity for the first trend; combined with contemporary fabrics, finishes and styling these decadent designs offer glamour and decadence through full length column gowns and vintage style detailing. Re-interpreted and re-worked scale and proportion create a truly modern take on this stylish era for a new generation.
Nature is a constant source of inspiration and this Spring Summer channels a plethora of flora, fauna and wildlife to stunning effects. Foliage and ornate birds adorn cotton tea dresses whilst hand crafted embellishment provide added interest and evoke a crafted from nature appeal.
Concluding the stories is the ‘Abstract Retro’ collection which combines 1960’s inspired silhouettes with bold, bright and abstract graphic prints. Volume plays an integral role, A-line designs are updated with the addition of pleats and panels whilst buckles and daring embroidery make for a modern statement look.
Uttam London Head of Design Justine Lee comments,
“From vintage styles to exciting new graphic prints, Spring/Summer is about experimenting and creating a definite look. Delicate to bold; prints and colour are key, be brave with both to discover a new individuality.”
FOR SAMPLES, IMAGES AND FURTHER INFORMATION PLEASE CONTACT
LUCY CORMACK ON 0406 894 662 OR EMAIL [email protected]
EDITOR’S NOTES; Founded in the late 1990’s by fashion entrepreneur Uttam Nepal, Uttam London has grown from it’s modest beginnings of selling handmade knitwear from Nepal and the Far East in London’s Camden Market to become a leading global brand. With an established in-house design team drawing inspiration from London street style combined with emerging trends, Uttam London offers a liberated collection that appeals to a style conscious consumer with an eye for intricacy, creativity and quality. The brand is available to buy from key independent boutiques nationwide and major department stores around the globe.
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