Iconic Australian retailer Country Road has launched Trenery, a new brand that aims to redefine fashion
for 40-plus men and women.
Country Road has been a part of the Australian retail landscape for more than 30 years and has a strong,
loyal and growing customer base. The brand has taken on a younger focus in recent years, which has
attracted new customers and delivered strong financial results. It has also created the opportunity for
Trenery, which will appeal to older customers, many of whom will have grown up with Country Road.
People in their 40s and beyond follow fashion trends, want to look good and want brands that are
designed specifically for where they are today. That doesn’t mean dowdy, boring or safe but modern,
accessible ‘everyday luxury’.
Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close Engadine NSW 2233 Australia
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